Amazon has launched its “try before you buy” service in the UK enabling customers to order up to eight of their favourite fashion items and only pay for what they keep.
Prime Wardrobe was trialled in the US last year and launched in June. Today the online giant has rolled it out to members of its Amazon Prime service in the UK. To place an order customers should to the Prime Wardrobe area of the Amazon website where they will be able to request between three and eight items to try at home.
The service is free of charge with free delivery and no upfront charge. Once goods are received the customer has up to seven days to decide what to keep. To incentivise them to keep more, the service has launched with an introductory offer with customers saving £5 for keeping items to the value of £100 or more or saving £20 for keeping items to the value of £200 or more.
“Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever” said Susan Saideman, Vice President of Amazon Fashion Europe.
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost” said Xavier Garambois, Vice President of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”
Brands available as part of the service include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more.
Amazon’s private label fashion brands, which are exclusive to Amazon, are also available with Prime Wardrobe and include a selection from find., (Amazon’s street style inspired fashion range for men and women), Iris & Lilly (lingerie and swimwear), Truth & Fable (women’s occasion wear), Meraki (elevated basics for men and women), and athleisure brand Aurique.
A number of fashion e-commerce players have been launching versions of “try before you buy”. Luxury etailers Net-A-Porter.com and Mr Porter.com offer a “you try, we wait” service to its EIPs, while young fashion giant ASOS has teamed up with Swedish fintech firm Klarna to offer try before you buy for its customers allowing them up to 30 days before deciding which items to keep.