H&M Group has revealed that Liverpool ONE will be the location for its fifth UK ARKET store, following on from the brand’s global debut on London’s Regent Street last summer.
The 800 sqm Liverpool ONE store will be located at 91–92 Paradise Street and is due to open this autumn selling ARKET’s range of essential products for men, women, children and the home from its own label and from a selection of 50 curated brands. It will also house a vegetarian café based on the New Nordic Food Manifesto.
As well as Regent Street, ARKET also has stores in Covent Garden, Westfield Stratford and Bluewater in the UK, and in European cities such as Copenhagen, Stockholm, Brussels, Munich and Amsterdam. Its philosophy is to offer a range of products designed to last in a modern-day take on the department store.
“We entered the UK with two great central locations in London last autumn, followed by an opening in East London earlier this year. Liverpool ONE is an innovative and inspiring shopping destination and we feel very excited about the opportunity to meet new customers and to expand our presence in the UK,” said ARKET managing director Lars Axelsson.
Alison Clegg, Director, asset management at Liverpool ONE operator Grosvenor Europe, added: “The signing of ARKET secures one of Europe’s most interesting new brands for Liverpool ONE. Their presence adds even more appeal to our offer, which is unique in the North West and one of the most compelling in the UK.”
The signing of ARKET follows the recent announcement that fellow H&M Group brand, Cos, is also going to open a regional flagship store at the the Liverpool destination.