Barbour has introduced a new sub-brand, Barbour Beacon, for AW18 offering a contemporary take on the heritage brand’s aesthetic.
The line is named after the Beacon lighthouse which stands at the mouth of the River Tyne in Barbour’s home of South Shields in the North East of England, and Beacon was the original name of founder John Barbour’s first clothing collection in 1894.
The AW18 collection is inspired by the current outdoor trend and focuses on two key colour stories of navy and olive with bold highlight colours of royal blue and orange throughout. Hiking fleeces, long sleeved polos, track pants and logoed tees are central to the collection, which is designed to appeal to a young consumer “who likes to be on trend and stylish but also considers the practicality and functionality of the garments”.
Barbour’s Global Marketing and Commercial Director Paul Wilkinson said: “Barbour Beacon encapsulates the authenticity and heritage of Barbour with a youthful look and personality that will appeal to a younger demographic. The Barbour Beacon logo is an authentic image from the Barbour archive which we have used as a strong branding device to target a younger consumer. We are excited to be launching it to the marketplace for Autumn/Winter 2018.”
Key pieces within the AW18 collection include the Barbour Beacon Egremont Fleece which is an unlined fleece with contrast branding and binding and tonal pockets in contrasting fabric and the Barbour Beacon Backpack with a multi-pocket design, sleek shape and lightweight qualities.
Barbour Beacon will be available to buy from Barbour’s Carnaby Street store, via barbourbeacon.com, selected Topman, Selfridges and End stores.