Kate Moss and Cara Delevingne are among the big names to have teamed Project 0 on the new #PassOnPlastic themed pop-up, which has just opened in London’s Carnaby district.
Based at 20 Beak Street, the pop-up showcases plastic themed art and sells a range of reusable goods featuring designs from Moss, Delevingne, HRH Princess Eugenie of York, Fearne Cotton, Bob Geldof, Ronnie Wood, Rita Ora and more.
Products include reusable water bottles, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set – an alternative to cling film, with prices ranging from £15 to £25.
Entrepreneur, TV and radio personality and contributing artist, Fearne Cotton, said of her participating: “I was so honoured to be asked to create a design for this exceptional range of reusable products that help people pass on plastic to protect the ocean from being the unhappy recipient of ridiculous amounts of this indestructible material. I was inspired to draw my squid by an image that exploded on the internet this year of a seahorse grasping an earbud.
“How impactful could we be if we stopped to think about the unintended consequences of these simple everyday actions that have real long-term consequences – often with devastating effects? It’s my sincere hope that this range of products will inspire people to reduce their plastic footprint now. And, after all, it’s a lot more stylish to be single-use plastic free!”
Michele Clarke, Director at Project 0 added: “We’re incredibly grateful to [Carnaby owner] Shaftesbury for proving such an incredible venue to allow us to spread the word on the problem of single-use plastic while proving stylish alternatives. Shaftesbury are really committed to being an ocean-friendly estate and have put in a refillable water station on Kingly Court. Our hope is that together we can inspire huge change for the health of the ocean and ourselves.”
Simon Quayle, Director at Shaftesbury, owners of Carnaby said it was delighted to partner with Project 0 “to raise awareness to a global audience of the urgent need to preserve our ocean. The launch supports Shaftesbury’s sustainability strategy and we are continually working with our tenants to help create strategies to reduce use of single-use plastic.”
The limited-edition product range follows shocking research by Sky Ocean Rescue revealing that the UK consumes 10.7bn single-use plastic bags, 14.1bn drinks bottles, more than 4bn hot drink cups, 1.5bn throwaway cutlery sets and 12.2bn single-use lunch packages in a single year. The new range aims to tackle these statistics by providing reusable versions of the five most common single-use plastic items currently contributing to the staggering amount of plastic entering our oceans.