As London Fashion Week draws to a close the British Fashion Council has unveiled details of a new strategic partnership with the Arab Fashion Council designed to strengthen ties between the two regions.
The partnership will see the BFC work with the AFC to help develop its growing fashion business and open up opportunities for British brands and designers in Arabic countries. The tie-up comes on the eve of the first ever Arab Fashion Week, organised by the AFC, which takes place in Riyadh, Saudi Arabia next month.
“We look forward to working with the AFC as they develop their fashion infrastructure and community,” said BFC CEO Caroline Rush. “We also look forward to developing opportunities for brands and businesses to expand into the Arabic countries through this new relationship with the AFC, who are experts in their market.”
“With the counsel and expertise of the British Fashion Council, the AFC will nurture and promote the talent resource from the region and strategically reinforce the Arab World as an important economic hub for the international fashion industry,” said president of the Arab Fashion Council Princess Noura Bint Faisal Al Saud.
The partnership will also seek to create a sustainable fashion infrastructure in the region and positioning its a key manufacturing base as well as a hub for design, retail and education. “This important partnership, will support the Arab Fashion Council in achieving its ambition to unite a sustainable fashion system for the Arab World,” said Jacob Abrian, AFC founder and CEO.
This London Fashion Week has seen the British Fashion Council bolster its international influence with the event having been sponsored for the first time by Chinese retail giant Vip.com. As part of that sponsorship deal the BFC will work with Vip.com to open up opportunities for British brands and designers in China.