Burberry. which revealed earlier this year that it would be shaking up its delivery schedule by offering monthly product drops, has today announced that the first drop of its new B Series collection under new creative chief Riccardo Tisci will land on 17 October.
It will be available from 12:00pm (UK time) on 17 October for 24 hours exclusively through Burberry’s Instagram and WeChat accounts and for the first time through the Japanese LINE and the South Korean Kakao social media platforms.
The drop lands exactly one month after Tisci presented his first collection for the British luxury house on 17 September at London Fashion Week. It will feature a limited-edition run of a unisex white T-shirt and jersey sweatshirt featuring Burberry’s new TB monogram in red.
Tisci developed the monogram in collaboration with British graphic designer and art director, Peter Saville. It was launched in August 2018 and celebrates the heritage of the fashion house in a return to the spirit of its founder, Thomas Burberry, whose initials are referenced in the design.
Monthly drops will come thereafter on the 17th of each month and will range in scale and availability. The B Series was teased through a surprise drop last month on Burberry’s social channels and at its Regent Street flagship store, which drew large crowds.