The recent acquisition of Canadian designer and manufacturer of performance and outdoor footwear, Baffin, by Canada Goose Holdings Inc. for $32.5m Canadian dollars will give the high-end outerwear specialists a real credence and leverage in the footwear market.
It brings together two technical innovators in different fields. Canada Goose president and CEO, Dani Reiss, comments: “This strategic and long-term investment is an important first step in Canada Goose’s footwear journey. I have known and admired Baffin president, Paul Hubner, for years, and watched as he has developed innovative new designs and built a thriving business that is known for making the best and warmest boots.
“For decades, our products have lived side-by-side in the coldest places on Earth. The Arctic heritage and best-in-class functionality of Baffin boots are synonymous with what Canada Goose stands for.”
Canada Goose plans to use Baffin’s technology, know-how and reputation to take some of the risk out of the eventual launch of a Canada Goose-branded line of footwear, though it is believed it will initially focus on the Baffin brand.
With its roots in footwear manufacturing dating back to 1979, Baffin is a recognised leader in technically advanced, high quality products for adventure and work. With over 30 years of experience in the footwear industry, Paul Hubner is an expert in insulated footwear construction and design. He is also a true outdoor enthusiast who has personally tested his product in the North and South Poles, on Mt. Everest and Mt. Rainer, and on countless other adventures.
Hubner says: “I am very excited by this step in our evolution. In joining the Canada Goose family, we could not be in better hands and I look forward to leading the business under their ownership as we realise the full potential of the Baffin brand.”
As a new wholly owned subsidiary of Canada Goose, Baffin will continue to operate on a stand-alone basis out of its headquarters in Stoney Creek, Ontario.