The anti-fur movement has won over its biggest name to date – Chanel has announced that it is dropping real fur and exotic skins from its future creations heralding a “new era of ethically centred fashion” according to campaigners.
Moving forward Chanel has said it will no longer use materials such as mink, raccoon, rabbit, crocodile, snake and stingray as it had become too difficult to find skins that met the luxury brand’s ethical and quality standards.
Chanel president Bruno Pavlosky told WWD that the storied Parisian house would instead focus its research and development on textiles and leathers generated by “agri-food” industries. He also claimed the house had not used a great deal of fur in its collections.
Anti-fur campaigners at leading animal charity Humane Society International UK have hailed Chanel’s decision as a part of a “new era of ethically-centred fashion”. HSI/UK Executive Director Claire Bass said: “Fur is a bloody business that condemns millions of animals to miserable lives on fur farms, so HSI is delighted that Chanel has become yet another global fashion giant to drop fur from its collections.
“The last two years have seen an unprecedented wave of the world’s top designers forgoing fur, and every single one strengthens the message that fur is firmly out of fashion. Chanel is also turning its back on exotic skins, saving countless crocodiles, lizards, snakes and stingrays from suffering.
“The growth in fabulous luxury and eco-friendly fibres that don’t involve animals suffering and dying is helping to drive forward this new era of ethical fashion. Fur-using brands such as Fendi, Dolce & Gabbana and Louis Vuitton need to take heed and embrace this fur-free future.”
Chanel is the latest in a long line of globally renowned luxury brands to ditch fur in the last two years with the list now including Gucci, Versace, Burberry, Jean-Paul Gaultier, Tom Ford, Michael Kors, Diane von Furstenberg, Jimmy Choo and John Galliano, among others.