US luxury house Coach has announced it will be phasing out completely the use of real fur in its collections by the time it debuts its AW19 line.
President and CEO Joshua Schulman announced the move today saying: “Coach has been committed to advancing sustainable practices for many years, with the introduction of our corporate responsibility goals in 2015.
“Back then, we laid the groundwork for prioritizing social and environmental initiatives. The decision to go fur-free is a truly meaningful milestone for the brand.”
Coach, whose creative director is British designer Stuart Vevers, is the latest in a string of luxury houses to drop real fur. Fellow American houses Michael Kors, Tom Ford, DKNY and Diane von Furstenberg have all banned fur, along with European giants such as Gucci, Versace and Burberry.
The move was praised by the Humane Society of the United States which said it had been working with Coach towards achieving the outcome for a number of years. Acting CEO and president Kitty Block said the announcement was “the latest indication that fur is just not fashionable”.
“The fur trade kills more than 100 million animals each year, with animals used for fur either trapped in the wild, where they remain in cruel leghold traps for days without food or water, or raised in cramped cages for their entire lives and then killed by electrocution or gassing. Consumers worldwide are saying no to all of that and fashion leaders are following,” she said.
Humane Society International’s UK executive director Claire Bass also praised the move and said the organisation was now setting its sights on Italian house Fendi (known for its fur) and British footwear and accessories brand Kurt Geiger.
“Designers reviewing their policies on sustainability and ethics are faced with the fact that fur is not only terrible for animal welfare but also bad news for the environment, and with growing public awareness and pressure these are no longer issues they can ignore. With each new fur-free announcement, designers like Fendi and Kurt Geiger that are still championing cruelty by failing to forego fur are falling further out of fashion,” Bass said.
The most recent London Fashion Week was the first in its history to be fur-free with all on-schedule designers voluntarily declining to show fur.