Ronojoy Dam has been appointed by online luxury platform Farfetch as creative brand director; he joins the business from Jefferson Hack’s Dazed Media group.
Reporting to Farfetch CMO John Veichmanis, Dam will work with the marketing team to further drive Farfetch’s “inspiring global fashion voice across the brand”.
While with Dazed Media, where he was group creative director, Dam worked Hack to develop progressive ideas for a modern luxury audience across the group’s special projects and brand partnerships, spanning fashion campaigns, editorial platforms, digital innovation, entertainment experiences and cultural partnerships. Clients included adidas Originals, Alexander McQueen, Calvin Klein, Gucci and Saint Laurent.
Prior to Dazed, whose interest include Dazed & Confused, AnOther Magazine, Another Man, Nowness and in-house agency, Dazed Studio, Dam held several hybrid strategic and creative roles including strategy at advertising agency BBH, energy brand marketing at Nike, and as VICE Media’s first UK creative director.