Online global fashion platform Farfetch has become the latest luxury fashion player to ban the sale of fur saying it will no longer available on its site from December 2019.
The move is a significant one since Farfetch hosts hundreds of luxury boutiques and brands on its platform from around the world.
It decision has been hailed by the Humane Society International (HSI) which has been lobbying brands and retailers to drop fur in an effective campaign.
HIS UK executive director Claire Bass said: “HIS and our Humane Society colleagues in the US have worked with Farfetch for years to bring about this fur ban, and we applaud the brand for taking action to ensure that it is no longer buying into the horrific suffering of the animals in the fur trade,” she said.
Farfetch’s move follows that of a string of designers and brands to renounce fur including Versace, Michael Kors, Jimmy Choo, Tom Ford, Chanel, Burberry, DKNY, John Galliano, Diane von Furstenberg, Jean-Paul Gaultier, Furla and its rival online luxury group Yoox Net-A-Porter.
“Each new fur-free announcement continues the domino effect of designers and retailers seeing the importance of distancing their brands from the fur industry’s cruelty. The fur-free revolution shows no signs of slowing down, and it’s making fashion houses like Fendi, and Dolce & Gabbana that are still selling suffering look increasingly outmoded and isolated,” Bass added.