Gavin Haig, the former CEO of Belstaff, has joined Burberry as chief commercial officer; a newly created role which he begins on Monday (23 April).
Haig, who was CEO at Belstaff for four years, will be responsible for all regions in which Burberry operates, reporting to CEO Marco Gobbetti.
Prior to working at Belstaff, which was sold by previous owner JAB Luxury to petrochemicals group Ineos last autumn, Haig spent 10 years at Cartier, where he led commercial teams globally as Managing Director International. He has also held senior positions at Alfred Dunhill and Wedgwood.
Gobbetti said: “I am delighted to announce the appointment of Gavin Haig to the newly created position of Chief Commercial Officer. Gavin has extensive experience in global luxury retail, which will be invaluable as we implement our strategy.”
Haig is the latest in a raft of senior appointments at the British luxury house. Earlier this month it was revealed that Dr Gerry Murphy, who is also chairman of Tate & Lyle and Blackstone Group International partners, had been appointed as chairman designate and will succeed Sir John Peace at the next annual shareholder meeting on 12 July.
Long-standing chief creative officer Christopher Bailey bowed out with a final collection at London Fashion Week in March and was replaced by Riccardo Tisci, who had formerly worked with Marco Gobbetti when they were both at LVMH-owned Givenchy.