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Former ITV CEO to replace Brian McBride as chairman of ASOS

Lauretta Roberts
03 July 2018

ASOS has appointed former ITV chief executive Adam Crozier as chairman to replace Brian McBride who will step down this November after six years in the role.

Crozier is one of the UK's best-known senior executives. He was chief executive of ITV until June of last year and prior to that held senior director positions at Saatchi & Saatchi, Vue International, G4S, the Football Association and the Royal Mail. He is also chairman of Whitbread, Vue International and Stage Entertainment.

"The ASOS story is truly impressive and I am tremendously excited to become part of it. I'm greatly looking forward to working with the team that is building a global powerhouse in online fashion," he said of his appointment to the business which was founded in 2000 and has gone on to become a global e-commerce giant. The business achieved half-year sales of £1.16bn to February 2018.

McBride, who prior to joining ASOS was managing director of Amazon UK, was reported to have been preparing for his departure earlier this year and headhunters were appointed to find his replacement. Under his tenure ASOS underwent rapid growth and the AIM-listed business now has a market capitalisation larger than that of Marks & Spencer.

ASOS

Brian McBride

"It has been a great honour and pleasure to have worked with ASOS over these past six years and I wish the company continued success in being the world's number one destination for fashion-conscious twenty-somethings," he said.

ASOS senior independent director Ian Dyson added: "On behalf of the Board, I'd like to thank Brian for his contribution during a period of high growth for our company and I'd like to welcome Adam, who joins us at an equally exciting stage in our journey."

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