British eveningwear and bridalwear brand Galvan has opened its first international retail space in New York’s Soho district.
The retail experience follows that of its first store in London’s Notting Hill, opened last autumn, and combines office, workspace, showroom, archive and bridal atelier in a single “Studio”.
With an interior curated in partnership with Charles Bals, of Dusseldorf-based creative agency AnotherSlang, the New York studio features furniture and artwork from artist and designer Facundo Quinto Huidobro, as well as key pieces from designer Mario Milana.
CEO Paul O’Regan said New York was the natural choice for its first international store given the strength of the US market for the contemporary luxury brand, which is also stocked by leading multibrand retailers such as Matchesfashion.com. Net-A-Porter.com, Saks Fifth Avenue and Neiman Marcus.
“Our philosophy is to put the customer at the core of everything we do, and to make the shopping experience as effortless as possible,” said O’Regan. “The United States is already our second largest market in terms of direct sales, and New York is the natural first location for our international expansion. We are thrilled to offer a product offering and suite of services that truly address the shopping desires and habits of our North American customers.”
Services on offer from the studio include the ability to pre-order from next season’s collection or order from the archive, delivery of online orders by a sales assistant who can do complimentary fittings in the customer’s home and take items away for alteration, delivery of orders by a sales assistant who can bring additional sizes and wait while the customer tries them on and complimentary fittings in the Studio for any online purchases.
Gladden was established in 2014 by four women from the worlds of fashion and contemporary art – Anna-Christin Haas, Sola Harrison, Carolyn Hodler and Katherine Holmgren – while its e-commerce platform arrived in 2016.