Danish contemporary women’s brand Ganni has appointed Andrea Baldo as CEO; he takes over from Nicolaj Reffstrup who will remain with the business and focus on sustainability, branding and technology.
Baldo was previously CEO at Italian accessible luxury brand Coccinelle and had previously held senior roles with labels such as Marni, Diesel and Maison Margiela. He will be based at Ganni’s East London offices.
Reffstrup said of the appointment: “Baldo has in-depth knowledge of the industry, but also rare hands-on experience from running both high profile esoteric luxury brands like Margiela and Marni and more contemporary concepts.
”I’m looking forward to having more time to work on our sustainability plans, further folding out the brand to the world and of course the tech strategy of the company.”
Baldo, who has been charged with spearheading Ganni’s international growth, added: “Ganni is an exceptional brand with a unique positioning fueled by the creativity and vision of Ditte and Nicolaj. I am pleased to join the company and I look forward to contributing to the development of the brand and the internationalisation of the business, working alongside its talented team.”
Reffstrup joined Ganni with his creative director wife Ditte in 2009 and the pair have seen the brand soar in popularity thanks to its contemporary, offbeat take, sustainable credentials and its accessible prices (its midi-length wrap skirts are among its most sought-after designs).
It has also made smart use of social media in which handpicked Instagram influencers are chosen to be #GanniGirls and to represent the brand to its target audience. The influencers are chosen, not necessarily because of the size of their following, but whether their aesthetic and approach fits that of the brand.
Ganni is sold in some of the world’s most sought-after multi-brand stores such as Matchesfashion.com, MyTheresa.com, Liberty, Selfridges and Net-A-Porter.com, as well as select independent boutiques. It operates a global online store and has more than 20 standalone stores in its home market of Denmark as well as in Norway and Sweden.