Harrods has today opened a pop-up charity shop just around the corner from its flagship Knightsbridge store.
The Fashion Re-Told store is based on Sloane Street, nestled among the stores of the luxury brands, whose products it will be selling at bargain prices.
Affluent locals have donated barely worn products to the month-long store, along with new donations from Mulberry, Peter Pilotto and Paul Smith, with all profits going to the NSPCC.
Fashion Re-Told was the brainchild of Harrods managing director Michael Ward and it will be staffed by volunteers from Harrods and the NSPCC.
Its interior has been designed to give shoppers a luxury experience but with more accessible prices with designer dresses and handbags starting from £200 and men’s shirts from £35.
“No one would ever think of Harrods running a charity shop, it’s a very British thing that foreign brands can’t really do. It’s all about having a bit of fun, making it lighthearted,” Ward told The Evening Standard.
Harrods recently drew attention to waste and over-propduction in fashion with a window installation carried out in partnership with Demna Gvasalia’s Vetements label.
The department store dedicated four windows to the project, which ran until 2 March, and included clothes donated by Harrods staff and members of the public. At the end of the installation the clothes were donated to the NSPCC.