Modern British luxury brand Hill and Friends, founded by ex-Mulberry creative and brand chiefs, has launched a crowdfunding campaign as its marks its third anniversary.
The brand, already a favourite among fashion forward celebrities and influencers, is on track to deliver more than £1m in sales this year and is looking to raise £655,000 on the Seedrs platform to fund its expansion.
Founded in 2015 by former Mulberry creative director, Emma Hill and Georgia Fendley, who was brand director at Mulberry, the business has reported sales up 100% in Q1 of this year. It opened its first bricks and mortar store on London’s South Molton Street in September of last year and is also stocked by high-end multi-brand retailers including Net-A-Porter.com, Harvey Nichols and Selfridges.
In a statement Fendley, who is CEO of the brand, said: “It is a very exciting time for us here at Hill and Friends. It’s been rewarding to see positive results so early in our development, but we do not want to become complacent. We built our brand on the concept of collaboration and this is exactly what we envisage for this next stage of our development.
“Since the beginning, we have been driven by a very clear mission – to build a fashion brand that works hard to maintain a special relationship between the brand and its customers, who we would rather call Friends. Allowing our community to be able to invest in the business is a step closer to completing our mission and we look forwarding to this next stage of growth together,” she added.
Hill and Friends has successfully tapped into the new millennial generation of luxury consumers with an approachable, social media friendly brand with accessible prices. Its handbags range in prices from around £325 to £795 while small leather goods can be bought for sub-£100. Some 52% of the brand’s sales come from the direct-to-consumer channel, which it expects to rise to 55% this year.