House of Holland has unveiled a collection of its Eyewear greatest hits, modelled in a celebratory campaign by musician Aluna Francis, to mark the brand’s 10th anniversary.
Designer and founder of the brand Henry Holland burst onto the scene in the mid-00s with this graphic slogan Ts that featured cheeky references to other fashion figures, such as UHU Gareth Pugh and Get Your Freak On Giles Deacon, which the designers themselves wore to take their bows at the end of their own catwalks.
He went on to form the House of Holland label which now includes full ready-to-wear and accessories offers for men and women that still retail Holland’s youthful fun and edge. House of Holland Eyewear launched five years ago and Holland has revisited the archive to resurrect some of his most memorable styles such as the Cagefighters and the Maverick. He has also introduced a new style, the Browfighters.
Metallic frames, including new-for-this-season rose gold and ice blue, are paired with metallic lenses to lend a celebratory feel to the capsule collection.
Aluna Francis, one half of duo AlunaGeorge, models the line in the accompanying campaign and is the latest in a line of musicians to feature in House of Holland Eyewear campaigns such as Lily Allen, Jess Glynne and Iggy Azalea.
Holland will show his next collection – a see now, buy now line – at London Fashion Week on Saturday 17 September.