This month Italian luxury house FENDI has taken over the entire “Corner Shop” at Selfridges’ flagship store on Oxford Street and will be bring the buzz of a traditional Roman piazza to the store, but in a modern and surprising manner.
The FENDI Kiosk is made up of a series of kioks each presenting a special animation and bringing an iconic part of Rome to London. The installation, in the space Selfridges has created for temporary residencies, will act as the global pre-launch of of the pieces featuring the ‘FENDI/FILA’ logo created by the artist @hey_reilly via his “fake news” concept.
In addition, there will also be a selection of AW18 pre-launches available, including the hugely popular large Mon Trésor bag in leather and shearling, as well as some unique FF logo pieces including the classic Kan I bag.
There will also be some engaging experiences for visitors to take part in, such as the opportunity to send a customised FENDI postcard to loved ones direct from the space as well as purchasing lollies from a custom-made FENDI x Steccolecco Gelato stand.
Also twice a day giant inflatable, special edition FF logo balloons in blue, red and white will be freely distributed in limited quantities between 12pm-1pm and 6pm-7pm to act as a memento of a customer’s visit.
Selfridges created the Corner Shop, on the corner of Duke Street and Oxford Street, in the run-up to Christmas last year when it was used as gift boutique with a difference. It has since been given over to temporary themed residencies.