No sooner had he been appointed to his new role of ambassadorial president of the British Fashion Council (BFC) than David Beckham was put to work with his first official engagement on Friday.
The former international footballer turned entrepreneur and style icon was sent to Manchester to visit the factory of luxury British label Private White V.C, which has been hand making men’s and women’s clothing in the city for more than 100 years. As well as outerwear, footwear, separates and accessories, the business also offers a made-to-measure service.
The visit marked something of a home-coming for Beckham, who made his name playing for Manchester United and spotted a photo of its stadium as he toured the site, meeting directors and staff (and dog!).
For an initial two-year engagement Beckham will be using his global contacts and profile to help promote British fashion talent on the world stage and will also be supporting the organisation’s educational initiatives.
When his appointment was announced on Friday, Beckham, who is regarded as one of the most influential figures in men’s style of the past 20 years, said it was a “proud moment”. “I have long been passionate about British style, fashion and craftsmanship and this role gives me the chance to get under the skin of an industry I love,” he said.