British designer Jenny Packham will return to London Fashion Week this September to stage a show to mark the 30th anniversary of her label.
Packham, who has been showing her ready-to-wear brand at New York Fashion Week for the past eight years, is planning a series of events to mark the milestone throughout 2018.
“London, for me, is the most creative and inspirational city in the world and our home,” Packham told WWD. “We are looking forward to presenting a collection that reflects this energy and propels the brand into its next decade.”
Packham, who is best known for her evening gowns and bridalwear, counts A-listers such as Angelina Jolie, Taylor Swift, Kate Hudson and the Duchess of Cambridge among her clientele and has stores in London, Paris and New York. The brand is also stocked in high-end multi-brand retailers such as Harrods, Harvey Nichols, Neiman Marcus, Net-A-Porter and Bergdorf Goodman.
Packham joins another high profile British female designer in using the September event to mark a significant anniversary. It was recently revealed that Victoria Beckham too was also coming to London for the same event to mark her brand’s 10th anniversary. Beckham has been showing her mainline in New York since its launch a decade ago.