The Kamani family and boohoo group have donated £500,000 of toys to this year’s Mission Christmas, to help ensure the appeal can help as many children as possible from Greater Manchester area.
Mission Christmas is run by Cash For Kids, which distributes toys to more than 400,000 disadvantaged children across the UK. It is estimated that 1 in 3 children in Manchester are living in poverty, which Save the Children define as children living in a house with no central heating and going to bed at night without a hot meal.
The family, whose business includes the boohoo, boohooMAN, PrettyLittleThing and Nasty Gal brands, said the cause was one that was close to their hearts
“[It] is something we are extremely passionate about. At this time of year it’s important we give something back to our community,” the family said in a statement.
Mission Christmas is the largest toy appeal in the UK and is supported by Bauer Radio’s regional stations, including Hits Radio. Last year it raised more than £17m worth of gifts an donations, which were distributed to 400,000 children nationwide and 60,000 in the Greater Manchester area.
Anyone wishing to participate can buy an extra Christmas present and drop it off at one of the many collection points in the UK or to donate £5, which will be used to buy a toy on your behalf, text HITS to 70808. For more information visit www.hitsradio.co.uk/mission
Pictured are Umar and Samir Kamani with the gifts.