The British Fashion Council has announced London Fashion Week Men’s will move to the Truman Brewery in East London for the next three-day designer showcase running on 5-7 January.
The decision has been taken as so many British designer businesses are located in and around the area. Though the Saturday 5 and Sunday 6 shows will be around the East End, the shows on Monday 7 will be around central London to ensure travel is as smooth as possible.
The new home of LFWM will feature the official ‘BFC Show Space’, with a curated showroom of menswear brands, the ‘NEWGEN Pop-up Showroom’ and the ‘DiscoveryLAB’ – a creative space hosting exclusive ‘experiences’ combining the worlds of fashion, tech, art and performance.
The bi-annual showcase will feature over 40 designer businesses. All Fashion Awards 2018 British Emerging Talent Menswear nominees will feature on the LFWM schedule this season. Art School kick-starts the weekend with its first on schedule catwalk show, while A-Cold-Wall, Cottweiler, Kiko Kostadinov and Phoebe English will show over the weekend. Craig Green, 2018 nominee and winner of British Menswear Designer of the Year 2017, will also return to show on schedule.
More established bigger hitters, either showing on the catwalk or hosting presentations, are set to include Christopher Ræburn, Lou Dalton, Band of Outsiders, Belstaff, Barbour, Kent and Curwen, Michiko Koshino, Wood Wood and Oliver Spencer.
While some may say LFWM had lost some of its previous spark, the move could prove to re-ignite major interest with visitors expected from over 35 countries.