Long Tall Sally unveils trend-led CURATD line
Long Tall Sally which specialises in fashion for the taller woman has today unveiled its new trend-led capsule collection CURATD.
The limited edition collection curates all the key catwalk looks into one edit and is anchored around a dusky palette. It features soft tulip prints, "feminine cuts and subtle detailing".
Key items include a shearling aviator priced at £275, a maxi playsuit dress (£85) and a tuxedo suit jacket and trousers in navy trimmed with black (jacket £100, trousers £70).
Long Tall Sally CEO Andrew Shapin said the collection added "another dimension" to the brand, which is specifically targeted at women who are 5ft 8in and over.
"It's the ultimate tall style statement: a collection that celebrates strong, contemporary women and further reinforces Long Tall Sally as the destination for fashion for tall women," Shapin said.
The collection is available from today at select Long Tall Sally stores globally (the brand has 26 stores in the UK, US, Canada and Germany) and at longtallsally.com. Sizes range from 8-20 (UK) and prices from £25 to £275.
Recently Long Tall Sally employed 3D scanning and printing technology to create a mannequin based on the body of an actual customer. The mannequin is being used at its London design studio for fittings and size checks. It is modelled on customer Harriet Winters who is 6ft tall and a UK size 14.
