Louis Vuitton has appointed Virgil Abloh, founder of the Off-White label, to replace Kim Jones as artistic director of menswear.
The American designer, creative director and DJ, fuelled speculation he had landed the plum role with an Instagram post of a Louis Vuitton trunk this morning. But he has since confirmed his appointment in a statement.
“I feel elated. This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start,” Abloh said.
Abloh rose to prominence as Kanye West’s creative director and received a Grammy nomination for Best Recording Package, which rewards the best visual look of an album. An architecture graduate, he went on to launch the high-end streetwear brand Off-White in 2013, which has been received with great acclaim and recently collaborated with British luxury footwear brand Jimmy Choo.
In his new role at Louis Vuitton he replaces British designer Kim Jones who left in January and was last week appointed to head up menswear at LVMH-stablemate Dior Homme. Jones had been credited with brining a street and sportswear edge to Louis Vuitton which Abloh will take to new heights.