North East menswear independent Master Debonair is set to open its first London store on 16 November at 49 Commercial Street in London’s Spitafields area.
It signals the first step of its expansion plans to open further stores nationwide in 2019. The London shop will feature Master Debonair’s entire range of sartorial styles from three-piece suits to overcoats, footwear and accessories. Carrying brands including Herbie Frogg, Marc Darcy, Cavani and Claudio Lugli, the new store will also see the launch of Master Debonair own brand suits next month.
The store rollout expects to rocket Master Debonair’s turnover from its current £2m to over £6m in 2019. E-commerce has also fuelled its growth, seeing investment into digital marketing with an in-house styling team and photography studio in recent months. Social media continues to drive brand awareness with TV celebrity Pete Wicks fronting its most recent campaign, and Master Debonair’s own “Sartorial Seven” starring in its social content.
Founded by husband and wife team, Simon and Eve Whitaker, just over two years ago, the award-winning company now employs 25 people across its North East signature store at 8a Station Rd, East Boldon in Sunderland, where it also has a head office, private showroom and distribution centre.
Eve Whitaker comments: “Master Debonair has grown rapidly from a standing start in just over two years to a nationally-loved brand, with customers travelling to our East Boldon store from as far afield as Northern Ireland or Brighton.”
Commenting on the new line of own brand suiting she adds: “After spending time at Pitti Uomo in Florence researching menswear trends and fabrics, we decided to launch our own Master Debonair brand suits. We have also recently introduced children’s suits to our offer, and we are now seeing more women come in for our classic tailored suits too, which is exciting.”