Mastercard has created the UK’s first Smart Mirror with payment function, which it will begin rolling out in the UK later this year; a move it says will shake up shopping as we know it.
Developed with OAK using RFID (radio frequency identification) technology embedded in the hang tags of clothing, Mastercard says the Smart Mirror will reduce time in the changing room by 40%, eliminates queuing time, as well as personalising the shopping experience for the consumer.
The mirror recognises products as they enter the fitting room, creating a virtual shopping basket and a multi-sensory shopping experience. It allows shoppers to change lighting and language, view/request size and colour variations, seek out further recommended items, request garments to be brought directly to the fitting room and finally, pay seamlessly and instantly by tapping the mirror with a card, payment device or through the app.
Mike Cowen, Head of Digital Payments at Mastercard UK said: “Augmented and virtual reality is transforming how we shop. And while high streets are being challenged by the popularity of online shopping, these technologies allow retailers to fight back by giving the public the digital convenience they demand. We are working closely with these brands to deliver new and safer ways to pay to provide a more personal and speedy experience for shoppers.”
A number of US retailers including Levi’s currently use the Smart Mirror, which was demonstrated at the recent Money 20/20 summit, and and it will be rolling out to UK changing rooms soon.