In the fashion and style industries if you’re not on Instagram, you don’t exist. That much we know. But just being “on Instagram” is not enough. You need a strategy: whether it’s to grow your following, increase customer engagement, build your brand story, align with influencers, make money or all of the above.
How do you do it though? The unwritten rules and culture of Instagram (along with the written rules of governing bodies such as the ASA) can be tricky to navigate and with new features arriving all the time, from Stories to Shopping, it’s vital that you and your social media teams are up to speed to get the most out of the platform.
We’ve assembled a leading line-up of speakers to set you on the right path in our forthcoming Monday morning Masterclass, which will be packed with tips to help you up your Instagram game straight away. Come and join us for breakfast at W London – Leicester Square and be back in your business ready to implement all that you have learned well before lunchtime.
Date and location:
Monday 14 May, 2018
The Studios, W London – Leicester Square, 10 Wardour Street, London, W1D 6QF
8.00-8.30am: Arrivals, coffee and pastries
8.30am: Communications and Instagram for business expert Marie Louise Pumfrey, co-founder of Social Paradise, will be sharing her top ten tips on how to optimise this valuable marketing tool and effectively use Instagram for business.
9.00am: A leading Instagram influencer in her own right and and founder of influencer marketing agency One Roof Social, Anna Hart will offer advice on how to collaborate effectively with influencers and how to work within the ASA (Advertising Standards Agency) regulations.
9.30am: Growing your following and maximising engagement – who’s getting it right and does popularity necessarily lead to profitability? It’s not just the leading brands that are the most successful at this, often it’s the smaller, more agile brands who have the most success on Instagram. We take a look at those who are doing it well and what we can learn from them. Speaker TBA.
10am: Q&A with audience, coffee and networking
10.30am: Event closes
Tickets are are available below. Early bird access costs £75+VAT and this price will be valid until 16 April 2018 after which the price will increase to £95+VAT, so early booking is recommended.
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