Net-A-Porter moves into kidswear with Gucci

Luxury online women's platform Net-A-Porter.com is set to make its first move into kidswear with a six-week pop-up "shop-in-shop" with Gucci kids.

The store will include styles for babies and girls & boys up to age 12, and will include unisex options, featuring animal print motifs and the brand's iconic logo on smocks, dresses and babygros.

Standout pieces include pink party dresses complete with a roaring embellished tiger, brightly embroidered hoodies and floral playsuits along with the signature Gucci loafer. The collection launches on Monday 16 July and follows on from a recent foray into kidswear by its menswear business Mr Porter.

“The kidswear pop-up on Net-A-Porter is such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With Mr Porter’s kidswear project also underway, this really marks the beginning of something special," said Alison Loehnis, President of Net-A-Porter & Mr Porter.