NET-A-PORTER's The Net Set now open to all shoppers

NET-A-PORTER's The Net Set social shopping network, which was launched by invitation only in April, is now open to all.

The luxury fashion etailer has released a YouTube video today fronted by model Poppy Delevingne inviting shoppers to download the fully shoppable app, which connects fashion "tribes". Members of The Net Set can follow fellow shoppers and view what is trending around the globe.

The app also uses sophisticated image recognition technology allowing members to upload images, be it of fabric or full garments, to view similar items available to buy on NET-A-PORTER.

As well as Delevingne, who heads up the Bohemia tribe, other members of the apps "Style Council" include Laura Bailey, Julia Restoin Roitfeld and Giovanna Battaglia.

The app can be downloaded here.

https://www.youtube.com/watch?v=b57PvsqBXvw