The animated “Gifts All Wrapped Up” campaign made its debut today and takes as its storyline a “behind the scenes” journey into how goods are ordered, packed and wrapped in their signature packaging, and then delivered to the customer.
Illustrated by Simone Massoni through Dutch Uncle Agency with animation by Animade, the campaign spans print and digital of which the key feature is a one-minute film featuring a “variety of charming and playful” characters that bring to life the Net-A-Porter and Mr Porter Christmas shopping experience. It is set to a jaunty, Jazz-style version of festive favourite “Oh Christmas Tree”.
Along with the visual identity of the campaign, Net-A-Porter and Mr Porter have also produced their first ever printed gift guides this season which will be mailed to existing customers. The campaign will also be executed via London taxis in which the dual creative will appear in a his and her motif on a fleet of London’s signature black cabs.
“It’s the second year that Net-A-Porter and Mr Porter have collaborated to celebrate the holiday season in style. The campaign highlights everything we love about this time of year and supports the key tenets of our brand: to provide the most amazing product, brought to life by beautiful content and underpinned by world-class service. We hope this fun animated campaign will bring a smile to our customers’ faces this season,” said Net-a-Porter and Mr Porter president Alison Loehnis.
Net-a-Porter and Mr Porter are both part of the Yoox Net-a-Porter Group.