NET-A-PORTER and MR PORTER have just unveiled their co-branded holiday campaign to mark the launch of the luxury women’s and men’s etailers’ online gift shops.
Taking the theme of “Party with the Porters” the campaign spans print, digital and out-of-home sites worldwide, as well as a series of thematic short films, which bring to life “The Porters”. These will run on NET-A-PORTER and MR PORTER’s Youtube channels throughout the holiday season.
The storyline centres around the theme of party celebrations taking place in a hotel and features piano playing and dancing among the brands’ signature packaging, key products and festive décor. Models Anais Mali and Ollie Edwards feature in the campaign shot by photographer Sebastian Kim.
Party with the Porters also seeks to reinforce the etailers’ world-class customer services including the recently launched EIP services, the new “Try-on & Wait” premium delivery service and “At-Home” shopping consultations.
In addition both brands offer a 24/7 service to guests staying at recently opened hotel, The Ned in London. An in-room menu of frequently forgotten items is on offer for all guests to purchase from with orders delivered straight to guests’ room within minutes.
Alison Loehnis, President – NET-A-PORTER & MR PORTER said: “We’re excited to be launching our third co-branded holiday campaign, Party with the Porters which celebrates the festive season in style. The campaign kicks off the holiday season at NET-A-PORTER and MR PORTER and brings our expertly curated selection of luxury gifting to our customers around the globe.”