Notonthehighstreet.com has become the latest retailer to ban the sale of products containing mohair on its platform; the ban will come into effect from the end of 2019.
The move comes after a video exposé of the South African mohair industry was created by animal rights organisation PETA. The film covers activities at 12 mohair farms showing goats being subject to cruel practices such as being dragged by the feet and picked up by their tails, which risks breaking their spines.
Baby goats were shown being thrown across floor after being shorn and many goats were left to die of exposure after being shorn; 40,000 goats died across the country in just one weekend.
South Africa’s national police force is now investigating the farmers, as well as shearers and other farmworkers.
Notonthehighstreet, which is home to 5,000 small, creative businesses in the UK, it told PETA that it had informed its partners that it “will be implementing a ban on the sale of products containing mohair through our platform. This will come into effect from the end of 2019.”
“Notonthehighstreet recognises that no throw or pair of gloves is worth the blood, fear, and cries of gentle baby goats – and all other retailers should, too,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA reminds consumers that when shopping online, they should always check products’ material composition carefully to avoid adding any item containing mohair to their shopping baskets.”
The move by Notonthehighstreet follows on from that of companies such as ASOS, Marks & Spencer, John Lewis and H&M, who have all vowed to end the use of mohair in their products.