This Wednesday 21 November sees the opening of a brand new & Other Stories store at 109 Commercial Street, in Spitafields Market.
Located in the Flower Building within the historical market, the impressive 6,400 sq ft store is set over three floors, carrying & Other Stories selection of ready-to-wear collections, footwear, accessories, jewellery and beauty products.
The Swedish clothing, accessories, and beauty brand is owned by the H&M Group, and the store is described as “a one-stop styling destination filled with collections from three design ateliers in Paris, Stockholm and Los Angeles.”
Sanna Lindberg, managing director, & Other Stories, said: “It’s very exciting to finally be a part of the vibrant, creative scene of East London. This is such an iconic location and we can’t wait to share our latest autumn treasures with our British customers.”
The stunning building includes a special glasshouse where customers can explore all the latest beauty collections. Just a stone’s throw from Shoreditch and Brick Lane, the store will be & Other Stories’ East End hub.
Earlier this month, & Other Stories launched new stores in Bristol and Liverpool as part of its retail roll out that has now taken it to eight UK stores in just eight years, having been founded in 2010.
Aside from the UK, stores can also be found in Ireland, Sweden, Denmark, Finland, Germany, Spain, Italy, Belgium, France, Netherlands, Austria, South Korean, Poland, Kuwait, United Arab Emirates, Qatar and United States.
The first 50 customers to visit the new Spitafields store at 12 noon on Wednesday 21 November, will receive a special gift.