Value fashion giant Primark has revealed that it will be opening a new 70,000 sq ft store in the £600m extension of the Westfield London mall in White City.
The store, which is currently being fitted out, will open next summer to co-incide with the 10-year anniversary of the opening of the super-mall.
Director of leasing at Westfield Keith Mabbett said Primark had been a popular addition to its sister mall in Stratford, East London and was “delighted” that it was also joining the West London line-up.
“The arrival of this much loved brand will be hugely popular amongst customers as one of the most requested new stores to the centre. Primark has attracted millions of visitors to Westfield Stratford City, and the expansion of Westfield London has enabled us to provide large-scale modern retail space for this important retailer,” he said.
Other new signings for the extension including lingerie retailer Bravissimo, menswear brands Frencheye and Emperor, along with beauty brands SpaceNK and Urban Decay. A host of other brands are also looking to upgrade their stores with the expansion including H&M, Adidas, Boots, Lush, The White Company, Monsoon, Guess, UGG and Cath Kidston.
“London continues to be an attractive destination for major international retailers and we’re working closely with brands to deliver new and innovative retail spaces that create the ideal environment for a remarkable shopping and entertainment experience,” Mabbett added.
Work on the £600m extension began in 2015 and is due to be completed in March 2018.