Pure London and Caryn Franklin team up for sustainability campaign
Fashion trade show Pure London and British fashion commentator, activist and Professor of Diversity Caryn Franklin M.B.E. MSc (Psych) MBPsS are joining forces to advance the United Nations’ Sustainable Development Goals, also known as the Global Goals, by launching the "Power of One" campaign and a set of pledges they are inviting the industry and individuals to adopt.
Designed to galvanise the fashion industry into making it more ethical and sustainable, Power of One champions individual actions and invites small changes in the way we produce, consume, and reuse clothing to collectively make a substantial difference to the effect we are having on the world, the people living and working in it and our natural environment.
In 2015, world leaders agreed to 17 Global Goals for a better world by 2030. These goals are said to have the power to end poverty, fight inequality and stop climate change. Pure London and Caryn Franklin are now kick-starting a movement to drive individual change in the fashion industry. Fully aligned with Goal 12: Responsible Consumption and Production, the Power of One campaign aims at "making sustainability the new normal".
Pure London, guided by Global Goal 12, has developed five "easy to adopt pledges" and would like everyone to share their pledge and across social media using the following hashtags: #purelondon #powerofone #globalgoals #turnitdown #getdirty #passiton #ethicool #actuallyIcan
TURN IT DOWN - covering temperature control and washing clothes on a lower setting
GET DIRTY - wear more and wash less, showers over baths to reduce water and wastage
PASS IT ON - recycling and upcycling, donating clothes and participation in acts of kindness (kindness is contagious)
ETHICOOL - pledges positioned towards creating a more ethically and environmentally friendly world
ACTUALLY I CAN - empowerment to make a stand and make a change. No voice is too small
Franklyn, who will give a keynote speech at Pure on Monday 23 July said of her pledge: “Actually I Can. We need to stop worrying about being told we’re not doing enough or everything to improve our world, when a group of people start making small changes it can make a big difference as the initiative gains momentum and support.
"No voice is too small. We need to discard the taboos, to take a 360-degree approach to sustainability and what it means. How good leadership, diversity (in front of and behind the lens), kindness and ethics leads to higher productivity, creativity, satisfaction and stability which in turns leads to higher profits and a better future for all,” she added.
The event's managing director Julie Driscoll added: "We want to give people the power to speak up, to make a small change towards a better future, without having to take the full force. Whether it’s giving up plastic spoons or recycling old clothes, it’s about taking baby steps and making one achievable change.
"We want to drive awareness of the changes individuals and companies within the fashion supply chain can make. We want to start a movement. The Power of One and our pledges will show how thousands of individual acts really can and will drive change. Activist, disruptor and feminist Caryn is the perfect partner to support and help champion this campaign and challenge fashion behaviours and processes,” Driscoll said.
Pure London takes place at London Olympia from 22-24 July.
