Fast fashion brand QUIZ has teamed up with Lime Picture’s The Only Way is Essex (TOWIE) to create its first ever male and female capsule collections, in collaboration with the reality show’s stars Chloe Lewis, Lauren Pope and Dan Edgar, which they will wear on-screen and promote across their social channels.
Negotiated by Lime Pictures and QUIZ the partnership incorporates a deal in which cast members will wear QUIZ fashion pieces in scenes for broadcast, along with outfits promoted across the cast’s and show’s social channels. The collection will feature an individual edit of up to 15 pieces, representative of the stars’ personalities, and designed and edited to meet their styles.
Lime Pictures senior brand development manager, Sinead Dean said: “TOWIE is regularly cited as having one of TV’s most stylish cast, so it’s really exciting to be able to translate our audiences’ interest in what our cast are wearing on screen to QUIZ’s channels.
“Working collaboratively with us, in our position as producer of TOWIE, we’ve been able to create a partnership with QUIZ which encompasses various aspects of TOWIE from on screen product placement, to social media strategies, in store presence, and multiple TOWIE talent.”
Pope’s edit features day to night looks designed to mirror the show’s “sexy, glamorous and sassy attitude” while Lewis has selected “feminine and chic” styles. The collaboration with Dan Edgar will be the first for the newly launched QUIZMAN.com and includes tailoring and smart casual looks.
With prices starting from £14.99 the women’s collection can be shopped in store and online from today, while Edgar’s collection will be available exclusively on QUIZMAN.com.