British premium accessories brand Radley London has unveiled actress Eleanor Tomlinson as its brand ambassador as it celebrates its 20th anniversary.
Tomlinson, who has starred in shows us as Poldark and BBC One’s adaptation of Agatha Christie’s Ordeal By Innocence, will front the brand’s new Radley Spirit campaign, which is “inspired by women who live life on their own terms”.
“At Radley London we love taking creative risks when inspiration strikes. We love confident, free-thinking, individual women who embody our values. Our customers know what they want. They are curious and creative, a reflection of our design ethos. The Radley Spirit campaign is defined and inspired by the amazing women who wear our brand,” said Julia Darlington, Chief Brand Officer of Radley London.
Radley, which began life in Camden Market in the 1980s and which was officially launched as a brand in 1998, will also be launching an edit of Tomlinson’s favourite everyday pieces from its SS19 collection – from weekend totes to backpacks, red carpet clutches and cross body bags. The edit will also include a special Radley London “Eleanor” bag and will go on sale from mid-February 2019.
“I’m thrilled to be Radley London’s brand ambassador! The collections are beautifully made, unique and always colourful, as well as so accessibly priced. I’ve been a fan of the brand for many years and especially love their support for the care and wellbeing of dogs,” Tomlinson said.
“Having grown up in the country where they were always a part of the family and now as the proud owner of Bert, my gorgeous Collie, this is something very close to my heart. The new SS19 collection from Radley London is playful and full of everyday classics that will tick the box for every occasion,” she added.
CEO of the brand Justin Stead added: “Eleanor Tomlinson was a natural fit for Radley London, having been a long-standing fan of the brand. She also represents everything the new Radley Spirit campaign stands for: a confident, independent spirit who is not afraid to be herself, pushing boundaries within acting and her work outside of her profession. Eleanor also grew up in the country and has a special love for dogs, which is such an important core part of the Radley London DNA and another reason why we chose her for the ambassadorship. We’re excited to have her be the ambassador for our new campaign.”