Independent leisure and fitness brand realbuzz is set to open a new store in Covent Garden’s Seven Dials as part of its nationwide retail expansion.
The new store will open next month and feature a range of unique elements such as interactive screens, in-store health and fitness classes and educational “zones” to further enhance the customer experience.
realbuzz already has nine physical stores in locations such as Liverpool (pictured), Coventry, Wigan, Derby and Sheffield and is planning to make an assault on the capital with a number of new stores, including the Seven Dials store and further branches in Westfield Stratford, High Street Kensington and Piccadilly Circus all due to open soon.
“Making an entrance to the London market is an important next step for us and we’re very excited to be creating a concept store in Seven Dials. Its reputation and high footfall, which is sustained well into the evening, attracted us to this location and will provide great exposure and visibility for our brand – and our brand partners – in the heart of London’s West End,” said realbuzz CMO Paul Eaton.
Sam Bain-Mollison, head of retail at property management company Shaftesbury added: “realbuzz is an exciting brand for Seven Dials and we are thrilled they have selected Neal Street to launch their London store. Youth fashion, now heavily influenced by sportswear, continues to grow and realbuzz and the brands they feature, specifically caters to that market. Located alongside Ellesse, Nixon, Urban Outfitters and Vans, realbuzz creates a set of complementary brands for Seven Dials’ visitors especially focused on this trend.”
In the last six months, Seven Dials has welcomed SONOS’ first UK store located at Earlham Street and recently launched the Ellesse European flagship store in December.