Upscale department store Selfridges has emerged as one of the big winners of the Christmas 2018 trading period with sales across its stores and online up 8% in the 24 days to Christmas.
The business said sales in the week leading up to Christmas were also up 8% while its flagship store on Oxford Street was up 10% in the 24 days to Christmas, according to The Times.
Selfridges, which ran a Selfridges Rocks music-themed Christmas campaign, has been investing heavily in its stores of late with Oxford Street receiving a £300m refurbishment to create what it said to be the world’s largest accessories hall.
Many retailers are set to report their Christmas trading figures this week including mid-market department stores John Lewis, Marks & Spencer and Debenhams. John Lewis has already said that the immediate run-up to Christmas was strong and that its sale had got off to a good start, but some analysts are anticipating M&S and Debenhams will be down.
Bellwether retailer Next put in a better than expected performance with sales up 1.5%, which was buoyed by a strong online performance. However on the high street as a whole footfall was down in December, according to BDO.