British luxury accessories designer Sophie Hulme is to open her first permanent store on London’s Chiltern Street having signed a 10-year lease on a 710 sq ft unit.
The new boutique will stock the designer’s full range of accessories and handbags and its arrival on the street follows that of a number of high-end independent brands including Anna Laub’s luxury swim and resort wear brand, PRISM, homeware and accessories boutique, Mouki Mou, jeweller Cox & Power, and Mats Klingsberg’s Trunk LABS.
Hulme’s designs are currently stocked by many prestigious multi-brand retailers including Matchesfashion.com, Harrods and Selfridges and she is known for her modern minimalist designs and, in particular, her signature Albion tote.
Also opening in the area, which is part of the Portman Estate, this spring is menswear brand Dashing Tweeds, which is moving to a 1,200 sq ft unit at 47 Dorset Street from its current site in Mayfair.
Specialising in the heritage sporting fabric, Dashing Tweeds’ ambition is to bring tweed from the country into a modern, urban environment. Since its launch in 2006, it has collaborated with a number of sports labels such as Converse, Fred Perry and Nike Lab.
Its arrival adds to the growing specialist menswear offer in the area with John Simons, Hamilton and Hare, Sunspel and Trunk Clothiers all having taken up residence in recent years.
“Chiltern Street has established itself as a must-visit for specialist retail, following the arrival of some really exciting stores and the continued success of Marylebone’s independent retailers, such as Grey Flannel,” said Philip Norris, Head of Retail at The Portman Estate.
“We’re pleased to see this extend to the neighbouring Dorset Street with the arrival of Dashing Tweeds. We have no doubt these new stores will complement the offer in this corner of Marylebone perfectly,” Norris added.