Superdry reports soaring sales

Superdry has reported a 25.2% leap in H1 revenues and says it achieved strong growth across all channels.

In the six months to 28 October the British fashion brand achieved global brand revenues of £756.3m, up more than 25% on the same period last year, its pre-close trading statement released today has revealed.

Group revenue was up 20.4% at £402m while wholesale was up 34.1% at £159.3m. Retail revenue (which includes ecommerce) was up 12.8% to £242.7m. Ecommerce accounts for £61.2m of retail revenue and grew by 31.6%. Retail like-for-likes were up 6.3%.

During the period 50 dedicated Superdry stores were added to the global portfolio in 23 countries (through 37 franchise stores and 13 owned stores).

The recently launched Superdry Sport proposition continues to expand. During the period it launched an expanded range including performance footwear, developed in the SuperDesignLab, and opened the first of a planned series of stand-alone franchise stores along with 12 "shop-in-shop" implants in owned stores.

Chief executive Euan Sutherland said the growth had further diversified the brand "both geographically and across channels, which serves to insulate the business from trading conditions in any single market."

"Our focus is on executing against the clear growth opportunities we have identified. We have a clear brand positioning, a disruptive multi-channel approach and a growing culture of operational excellence. The performance in this half underlines our confidence in both the strength of the brand we are building and the quality of sustainable financial performance we can deliver," he added.