Superdry Sport has agreed a deal to provide free bespoke technical sports kit and team clothing for UK Team competitors and supporters at next year’s Invictus Games.
Under the deal, Superdry Sport’s in-house team of designers and technicians will create full technical competition wear for the competitors taking part in the international adaptive sporting competition, created by Prince Harry, which takes place in Sydney next October.
The Superdry Sport team will work with a selected group of previous competitors, using their guidance and expertise to ensure the specialist requirements of the team are met. The brand will also provide training and team leisure clothing for competitors, family and friends, and staff and Games guests.
The deal was agreed with the UK Delegation to the Invictus Games, which is a partnership between the Ministry of Defence, Help for Heroes (H4H) and The Royal British Legion (TRBL). H4H is responsible for training, selecting and developing the UK Team, with TRBL taking responsibility for the Friends and Family.
Superdry chief executive Euan Sutherland said: “The Invictus Games has shown how the power of sport can help injured service personnel, veterans and their families and inspire us all. At Superdry we are very proud to have been chosen to provide the clothing for the UK team and the wider delegation. Our Superdry Sport range represents everything that Superdry stands for – great design, technical expertise, attention to detail and constant innovation.”
Jayne Kavanagh, UK Team Chef de Mission, said the team was “incredibly pleased and proud” to be working with Superdry to “continue supporting the recovery journeys of those whose lives have been affected by injury or illness”.
“The legacy of the Invictus Games is clear to see through the fact that more hopefuls than ever before have registered their interest for a place on the 2018 UK Team. The Invictus Games in London, Orlando and Toronto demonstrated how powerful sport is as a means of rebuilding confidence as well as aiding physical and mental recovery. The Games will continue to get bigger and it is important the UK Team and supporters are comfortable in the kit they wear, something we are confident Superdry Sport will deliver,” Kavanagh added.
Superdry has been making significant moves into the performance sports market recently with the expansion of Superdry Sport’s offering in stores and online and the opening of the first standalone Sports shops.
Images: Help for Heroes