Burberry introduces new Her fragrance with Cara Delevingne-fronted campaign
Burberry has introduced a new fragrance, Her, with a campaign fronted by British actress and model Cara Delevingne that…
ASOS encourages self-expression with latest marketing campaign
ASOS has unveiled its latest marketing campaign which encourages customers to explore every facet of their personal style and…
Burberry to release Tisci’s first collection, The B Series, via Instagram and WeChat
Burberry has today announced that pieces from its new Chief Creative Officer Riccardo Tisci’s first collection will be made…
Instagram reported to be working on standalone shopping app
Instagram is working on the launch of a standalone shopping app allowing users to buy directly from the brands…
Messaging app-based luxury marketplace Threads raises $20m
London-based fashion tech start up Threads, which uses messaging and social media apps such as WeChat, Whatsapp, Snapchat and…
Generation Zzzz…: they are next big consumer group but just how do teenagers earn their money?
As this year’s A Level and GSCE students collect their results I’m going to look at the reasons behind…
Marks & Spencer extends partnership with predictive analysis firm First Insight
Marks & Spencer has expanded its partnership with First Insight, the global tech company that helps retailers make product…
Instagram adds shopping function to Stories
Instagram has made its Stories function shoppable, following on from the introduction of shoppable tags in posts in March…
ME+EM appoints The Fashion Digital to handle social media strategy
ME+EM, the British label specialising in understated luxury for the modern woman, has appointed The Fashion Digital agency to…
New AI-driven app browzzin set to disrupt fashion shopping
Fashion industry entrepreneur and disruptor Harry Markl has launched a new venture in London, the AI-driven browzzin app, which…