How can designers successfully appeal to the younger generation?
Appealing to a younger generation, who are more inclined to spend their money on experiences rather than material possessions,…
Social shopping platform Depop raises $20m for global expansion
Social shopping platform Depop has raised $20m in a series B funding round, which it will invest in global…
Making the move online – how can brands fine tune their digital strategy?
Success in today’s fashion industry means embracing a targeted strategy both offline and online; namely omni-channel selling. With the…
Alexa Chung & VILLOID set to change the way we shop with “hyper curation”
Alexa Chung has announced a move into hyper-curated shopping by VILLOID, the styleboard app she co-founded in 2015.
Burberry tops British brands league table on Instagram
Luxury fashion house Burberry has retained its position as the top British brand on Instagram with 10.4m followers in…
ASOS launches virtual Gift Assistant on Facebook
ASOS has unveiled a virtual Gift Assistant on its Facebook page that will make suggestions for its 20-something customer…
Jigsaw takes over Oxford Circus tube with new ♥immigration campaign
British fashion brand Jigsaw has taken over Oxford Circus tube station with a new campaign which celebrates diversity and…
Cath Kidston collaborates with Pinterest on “Colour” QR codes
Cath Kidston has launched “Colour” QR codes in a unique collaboration with Pinterest to enable customers to explore the…
Five ways fashion brands can stand out on Instagram
With a user base of 700m and a format focused on images, Instagram is the ideal platform for fashion…
Yoox partners with Lumyer on AR “try, share and shop” feature
YOOX has entered into an exclusive partnership with augmented reality camera app Lumyer to allow its users to bring…