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Technology & The Global Fashion Entrepreneur

The Industry London
30 March 2012

Industry members unite at Central Working to explore how technology has enabled fashion entrepreneurs.

Sponsored by Industry member Michaela Jedinak’s Joy of Clothes, Industry members Sarah Curran, Founder & CEO of my-wardrobe.com and Lauretta Roberts, Director of the WGSN Global Fashion Awards & Creative Director of WGSN Boutique will be joined by designer David Longshaw to talk about what global connection, social media, software and innovative devices can offer to budding impressarios hoping to achieve success in a crowded and ever-changing creative industry.

The Industry’s Managing Director, Courtney Blackman will be moderating the event.

Sarah Curran, launched my-wardrobe.com in April 2006 and it has become the UK’s leading online retailer of ‘everyday luxury’ designer womenswear and menswear.

Prior to launching my-wardrobe.com Sarah started her career at News International as a sub-editor for The Times Online where she developed an understanding and passion for internet publishing, which would take her to launch her business in the online space.

Now with a 100-strong team, my-wardrobe.com sells collections from over 180 leading global designers.

Lauretta Roberts has more than 15 years’ experience in B2B publishing with a particular expertise in the launching and relaunching of on- and off-line products and events.

Currently a director at the world’s leading fashion trend and style forecaster, WGSN, Lauretta is responsible for the creative vision for its Global Fashion Awards and a number of special content projects. Most recently she worked in collaboration with the Vogue America team to integrate the 120-year Vogue Archive into the WGSN content offering .

Prior to WGSN, Lauretta was editor of fashion business title Drapers where she relaunched the magazine, launched its first content-led website and its highly successful Etail Awards.

Designer David Longshaw, alumni of Central St Martins and RCA, and winner of the inaugural BFC/ELLE Talent Launch Pad, began his career in fashion at Alberta Ferretti.

Now concentrating on his own label, David launched over London Fashion Week in February of 2010 and was selected as one of the ‘Ones To Watch’ at Vauxhall Fashion Scout and as an exhibitor with the British Fashion Council.

A talented designer and award-winning illustrator, David has contributed to a number of publications.

His collections include garments, handbags, scarves, jewellery and illustrations and they are sold worldwide in Britain, America, Japan, UAE, the Netherlands and Hong Kong.

The event will be moderated by The Industry’s Courtney Blackman, an entrepreneur working across various roles in the fashion industry. Along with overseeing The Industry’s operations, Courtney is the Founder and Managing Director of London’s Forward PR.

Technology & The Global Fashion Entrepreneur takes place on Thursday, April 12, 2012 from 7:00 PM to 9:00 PM.

For tickets, click here.

By The Industry's Membership Director, Laura McCluskey

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