The EU's retaliatory tariffs on US imports come into play including "the Levi's tariff"

The EU's retaliatory tariffs on US imports came into play today, including a 25% duty on jeans, prompting a fresh salvo from Donald Trump who is now threatening a 20% tariff on EU car imports to the US.

In response to US tariffs imposed on EU steel and aluminium earlier this year, the EU has retaliated with a string of tariffs on foodstuffs, alcohol products, motorbikes, steel and metal products and many staple fashion items.

On the list of items now subject to a 25% tariff are Men's and Boy's trousers or breeches of cotton denim, and women's and girls' cotton denim trousers and breeches. This has been picked up in the mainstream media as a "tariff on Levi's" - the most iconic and global denim brand from the US,

Also on the list are cotton t-shirts, singlets and vests in cotton, wool, fine animal hair or man-made fibres, men's or boys' cotton shorts, women's or girl's cotton shorts and men's footwear with outer soles and uppers of leather with in-soles of of greater than or equal to 24cm (though exclusions apply on ankle boots, worker boots, sports and orthopaedic footwear for instance).

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Certain beauty products have also made the list, which has infuriated Trump and prompted his Tweet to impose further duties on EU-made cars. However European Commission President Jean-Claude Juncker said the duties imposed by the US on the EU, which led to the retaliations, go against "all logic and history".