The Outnet.com unveils new mobile-friendly design

The Outnet.com has today unveiled a new identity and site design that has been conceived with the mobile user in mind.

The off-season luxury brand specialist, and sister site to Net-A-Porter.com, has optimised its site with more readable font sizes and screens for both mobile and desktop users. A new logo and typography were created to be “identifiable and intuitive” to the consumer, according to WWD.

Executive vice president, sales, marketing and creative for The Outnet.com Andres Sosa said that more than 50% of customers accessed the site via mobile "so it was important to clearly define The Outnet.com’s brand proposition across all our platforms and further develop the brand’s mobile identity to ensure initial cut through and evoke instant brand recall."

The Outnet.com's parent group Yoox Net-A-Porter has said that it is placing mobile at the heart of its business strategy moving forward. At the start of this week the group revealed details of its new Technology Hub, which will open in London in March 2017.

YNAP's new London Technology Hub

All of the group's UK-based technology team will be housed at the new centre which sits on the former BBC site in White City, just next to the existing Net-A-Porter.com HQ.