On the day that Christopher Raeburn x Timberland collaboration lands, it has been announced that British designer Raeburn has take in the new role as global creative director of the heritage brand.
Timberland’s global brand president, Jim Pisani, told WWD: “Christopher will be central in helping to bring Timberland’s brand creative vision and purpose to life, not just in our product collections, but in our store environments and marketing — literally every touchpoint we have with the consumer.”
Pisani calls Raeburn “a visionary who shares our ethos of responsibility and who brings to the table a fresh, modern design sensibility.” He added: “Together we will really push the boundaries of where Timberland can go as a brand, and we’re excited to get started.” Raeburn will create a collection of Timberland footwear, apparel and accessories, and his first full collection across men’s and womenswear will be AW20.
Renowned for his exciting approach to sustainability, with his ‘Redmade, Reduced, Recycled’ philosophy, Raeburn’s past collections have been made from materials as diverse as second-hand Russian naval blankets, recycled kites, parachute silks and an inflatable boat.
Raeburn will now be dedicated to reinforcing Timberland’s commitment to responsible sourcing, inclusivity and community, in what is seen as a substantial statement from the US brand – best known for its famous ‘Original Yellow Boot.’ VF Corporation-owned Timberland was founded 90 years ago in 1928, in Boston, Massachusetts.
RCA graduate Raeburn will be based in London for his new role.