The online platform for independent brands and retailers, Trouva, launched its first ever TV campaign today.
The campaign, which aired for the first time on TLC today and which will also be shown throughout this month on Comedy Central, Universal and the Food Network, was produced in collaboration with All Response Media.
It features an imaginary shopping street with a small sample of Trouva’s independent boutiques including Darling & Gold, an East End clothing and accessories boutique, and Our Daily Edit, a unisex fashion store in Brighton.
Lucy Ward creative director at the two-year-old business said launching a TV ad was “unbelievably exciting”. “A street like this lined with the UK’s most unique, expertly curated independent boutiques really would be the dream. Bringing that concept to life in the advert conveys the mission we’re so passionate about: empowering independents to thrive, both online and on our high streets,” she said.
Trouva recently revealed plans to take its concept global having achieved 1,509% growth since its launch.