Dame Vivienne Westwood has announced her brand is dropping its catwalk in favour of a digital presentation moving forward.
At the next London Fashion Week Men’s the designer will present images and videos to promote her AW18 collection from 8 January at 2pm.
“We’re looking forward to showing you our winter collection, which instead of a catwalk, we will present through the form of film and imagery, so you can get a good look at it and love it as much as we do,” the designer said in a statement, and in reference to her activism on ethical and environmental issues, she added, “Buy less, choose well, make it last.”
Westwood is the second high profile designer to step away from London Fashion Week Men’s. JW Anderson has revealed it will no longer be staging a separate show at the the men’s event and instead will show a co-ed catwalk at London Fashion Week in February.
The move by Westwood has come as little surprise, she initially combined both of her shows into one at the men’s event and has used the platform as much to promote her eco messages as she has to promote her collections. But the move is part of a wider movement from brands who are assessing how best to present collections.
Australian/French brand Ellery recently revealed it was moving from Paris Pret-A-Porter Fashion Week in March to Couture in January to give its designers and ateliers more time to make its collections, while British designer Anya Hindmarch has said she too is ditching catwalks in favour of customer-focused creative “happenings” throughout the year, though the first will take place during London Fashion Week.
Last week it was revealed that a new documentary would be released next year on the subject of Vivienne Westwood’s pivotal role in the fashion industry.